Posted on May 30, 2013 10:06 am by Shel Holtz | Internal | Social Media
Let’s start with a basic premise: Most employees want to do a good job. They want raises, bonuses, promotions and recognition. They take pride in their work. Obstacles to doing well frustrate them. And they’ll use whatever tools are available to reduce hassle and improve their ability to succeed.
I have seen this first-hand conducting audits for clients whose employees—embracing the BYOD (Bring Your Own…
Posted on May 10, 2013 8:01 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Brands | Marketing | Research | Social Media | Video
(c) Can Stock PhotoAmidst the bigger stories of the week, some great items tend to get lost. The Friday Wrap is a collection of items from the last seven days worthy of note by communicators and marketers that you may have missed. I collect stories to consider for the Wrap—as well as my podcast—at LinksFromShel.tumblr.com.
Posted on May 7, 2013 7:23 am by Shel Holtz | Participatory Communication | Social Media | Video
Tourism marketing usually involves images of exotic locales you’ll see when your eyes are closed long after you viewed the photo or video. In 2009, Tourism Queensland added a new spin to its usual assortment of pictures of the Great Barrier Reef. The organization used the scenery to entice people to apply for “The Best Job in the World,” caretaker of Great Barrier…
Posted on May 3, 2013 6:22 am by Shel Holtz | Content | Brands | Business | Facebook | Marketing | Media | Research | Social Media | Social networks | Twitter | Video
(c) Can Stock PhotoEvery week, new studies are released, new tools are introduced and news reports flood the Web. Even the most useful items can sneak by unnoticed. I collect interesting tidbits that cross my radar and each Friday select a handful for the Friday Wrap, a summary of stories about which communicators ought to be aware. If you’re interested in the…
Posted on April 25, 2013 2:04 pm by Shel Holtz | Crisis Communication | Social Media
The social media marketing and advertising world is abuzz today over the release and rapid withdrawal of a 60-second Internet-only spot for Hyundai. The commercial depicts a middle-aged man attempting to kill himself by running a hose from the exhaust pipe of his Hyndai through the window, the gap sealed with tape. In the end, he gives up because the…
Posted on April 17, 2013 9:19 am by Shel Holtz | Crisis Communication | Marketing | Social Media
On April 14, one day before the horrific terrorist bombing at the Boston Marathon finish line, nine militants in Mogadishu clad in suicide vests killed 35 people in a brazen attack on the Somalian Supreme Court. Scores of people were injured.
On that day, not a single U.S. company suspended its social media marketing efforts. Facebook updates and tweets danced…
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