Posted on August 6, 2013 3:49 pm by Shel Holtz | Brands | Social Media | Technology | Web
In 2009, Edelman’s Chief Content Officer, Steve Rubel, declared, “After years of erosion, it now it appears the destination web era is drawing to a close.” Rubel was right and had the numbers to prove it. Between social networks and places where the former audience could become content creators, hotfooting it to cool websites became uninteresting.
Since then, the nature of engagement has solidified:…
Posted on July 30, 2013 11:04 am by Shel Holtz | Business | Social Media
I’ve had several encounters with CEOs recently. When the subject of social media arose, the reactions generally ran from mild interest to dismissal. One, when asked if the block on employee access to social networks could be removed, delegated the response to an IT executive, adding that social media was really something geared toward the young and that not everybody could be…
Posted on July 25, 2013 4:54 pm by Shel Holtz | Content | Social Media
I had another opportunity earlier this week to see Scott Linabarger knock an audience’s socks off. We were on the same program at BJC Healthcare, an annual gathering of communicators and marketers (and others) from throughout the sizable St. Louis-based health system. Scott’s presentation focused on all the things he was told not to do when developing social and digital media plans. He…
Posted on July 19, 2013 8:34 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Advertising | Blogging | Brands | Business | Facebook | Marketing | Measurement | Mobile | Social Media | Social networks
(c) Can Stock PhotoEdelman sparked a lot of conversation this week with its report on PR’s role—and the need for ethical behavior—in the growing field of native advertising. I’ll talk about that, and some contrary points of view, on Monday’s episode of For Immediate Release. In the meantime, a lot of other news and research was shared during the past week, some of the most interesting…
Posted on July 16, 2013 10:17 am by Shel Holtz | Business | Media | Social Media | Twitter
I woke up this morning to reports of a couple news stories breaking when I went to bed last night. First was the seizure of a North Korean ship by Panama, whose president, Richardo Martinelli, shared evidence that supported his country’s claim that the rogue state was trying to sneak missile parts through the canal in violation of United Nations sanctions.…
Posted on July 12, 2013 7:36 am by Shel Holtz | Blogging | Business | Crisis Communication | Marketing | Research | Social Media | Social Networking | Transparency | Twitter
(c) Can Stock PhotoAs I was preparing this week’s Wrap, I had to force myself to stop. The week’s collection of stories that may have escaped your attention featured a lot of releases of reports and studies, several PR kerfuffles, a load of stories about great use of social and digital media, and several salient analyses. You can see all the stories I…
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