Posted on April 16, 2013 4:35 pm by Shel Holtz | Social Media | Social Networking
Add this to the mountain of evidence that contradicts the conventional wisdom that employees’ use of social media is a drain on productivity: Among hourly workers, those that use five or more social networks are more productive and better at handling customer transactions.
These results come from a study from Evolv, which “harnesses the power of big data predictive analytics and machine learning…
Posted on April 15, 2013 10:14 am by Shel Holtz | Crisis Communication | Media | Publishing | Social Media
Any organization that publishes best-seller lists is on notice: Your list could become the megaphone that amplifies the message of somebody else’s agenda.
Bum-rushing the charts is a social media phenomenon. In the days before we could all communicate with each other in real time, bestsellers earned their spots on lists based on the author’s history (Stephen King will always make the top 10 of…
Posted on April 13, 2013 4:37 pm by Shel Holtz | Social Media | Video
My favorite answer to the question, “Can you make us a viral video?” was, “Sure, give us the budget to make 100 videos and I can almost guarantee one of the will go viral.” (I can’t remember for sure, but I think it was Joseph Thornley who shared that with me.)
What makes a video go viral—gaining popularity through online sharing—is a hotly debated question. If it were easy…
Posted on April 12, 2013 7:50 am by Shel Holtz | Content | Instagram | Advertising | Content Curation | Google+ | Marketing | Publishing | Social Media | Trust | Twitter
(c) Can Stock PhotoIt has been a busy week in the digital/social world. With everything that has occupied our attention over the last week (Facebook Home, for example, and word that investment companies are pouring money into Google Glass app development), you may have missed some other interesting stories. These are some that I found particularly interesting. I save the…
Posted on April 5, 2013 8:12 am by Shel Holtz | Content | Pinterest | Advertising | Brands | Business | Crisis Communication | Facebook | Marketing | Media | Mobile | Social Media | Social networks | Twitter
(c) Can Stock PhotoThe big news this week was the Securities and Exchange Commission’s release of guidelinies for using social media to distribute company news. A hot topic since the days when Jonathan Schwartz ran Sun Microsystems and engaged with the head of the SEC in a conversation about the potential for blogs and RSS to meet Reg FD requirements, we’re getting…
Posted on April 2, 2013 11:05 am by Shel Holtz | Content | Advertising | Marketing | Social Media
Real time marketing is the future of all marketing.
So writes Steve Hall on the HubSpot blog.
God help us if that means more of this:
This example of real-time marketing (RTM) during the Oscars generated a whopping two retweets and one favorite for Stella Artois, a far cry from the way Hall describes RTM as a practice “that encourages people, not necessarily…
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