Posted on August 30, 2013 10:18 am by Shel Holtz | Content | Pinterest | Brands | Customer Service | Facebook | Marketing | Research | Social Media | Social Networking | Twitter | Video
This week, everyone buzzed about the Golf Channel’s epic fail as the cable station tried to spin the 50th anniversary of Dr. Martin Luther King’s “I Have a Dream” speech as a golf story. Another big story that had everyone talking was Kevin Spacey’s delivery of the James MacTaggart Memorial Lecture at the Edinburgh Television Festival, where he schooled the television industry for…
Posted on August 29, 2013 5:47 pm by Shel Holtz | Marketing | Mobile | Social Media | Social networks
You already know the switch to mobile computing is irrevocable and that planning for mobile first is more than just a good idea. What you may not know is that the next generation of social networks could have a dramatic impact on the approach your organization takes to connecting with customers and other stakeholders.
Don’t be embarrassed if you’re not aware of the rise…
Posted on August 16, 2013 8:26 am by Shel Holtz | Brands | Channels | Crisis Communication | Google+ | Measurement | Media | Mobile | Research | Social Media
(c) Can Stock PhotoDuring the week The New York Times went down and The Washington Post was hacked, one is left to wonder whether these online news services might have been well served with an unhackable analog backup. Maybe a print version? All kidding aside, the Times simply shifted its news publication to Facebook, using the Facebook Notes tool to…
Posted on August 15, 2013 8:40 am by Shel Holtz | Content | Social Media
(c) Can Stock PhotoI was in a meeting to discuss marketing plans for a new organization. The founder of the company had already developed some collateral he was showing off. I noticed immediately a problem with the punctuation. When I pointed out the error, I was dismissed. Nobody cares, I was told.
It’s disconcerting for a grammar geek to be confronted with a…
Posted on August 13, 2013 7:24 am by Shel Holtz | Visual Communication | Brands | Mobile | Social Media | Video
If marketers love Vine and Instagram, it should take about 15 seconds for them to jump on MixBit.
Launched last Thursday by YouTube co-founders Steve Chen and Chad Hurley, MixBit is the latest social visual communication tool to compete in an increasingly crowded field that also includes household names like Pinterest and Tumblr, along with services with high hopes like Streamzoo,…
Posted on August 12, 2013 4:31 pm by Shel Holtz | Instagram | Visual Communication | Content Curation | Social Media | Video
A few months back, Flipboard introduced magazines. As you flip through stories, you can tap the plus sign that now appears with each article and add it to any of the magazines you’ve created. These all become available for other Flipboard users to subscribe to.
These magazines—more than 2 million had been created as of July 23—are essentially curation efforts. Flipboard even uses the word,…
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