Holtz Communications + Technology

(c) Can Stock PhotoWelcome to November, everyone! Don’t forget that it’s also Movember, the global charity whose vision “is to have an everlasting impact on the face of men’s health. During November each year, Movember is responsible for the sprouting of millions of moustaches on men’s faces around the world. Through the power of the Mo, vital funds and awareness are raised to combat…

Image (c) CanStockPhotoIt was hard keeping the Wrap down to a reasonable number of items this week, so I stopped trying. Not everything I flagged is here, though, so if you want to see all the entire collection of stories from which I drew this week’s bits and pieces, visit my link blog at LinksFromShel.tumblr.com.

(c) Can Stock PhotoI’m faced with another embarrassment of riches when it comes to stories, studies and reports published this week. As always, the Friday Wrap is made up of items that may have escaped your notice but are worthy of your attention. I collect the items I consider for the Wrap, the podcast, blog posts and other content at my link…

The skepticism, risk-aversion and ignorance that held companies back from embracing digital and social media is fading. Senior leaders are taking responsibility for their companies’ digital strategies, according to a McKinsey & Company report. That’s good news, since leadership’s failure to pay attention to digital is most often cited as the reason initiatives fail.

The C-suite’s discovery that digital pays is producing some great…

(c) Can Stock PhotoThe tale of a British Airways passenger buying a promoted tweet to complain about lost luggage was everywhere this week (including this very blog), along with a couple other high-profile stories. There were also some studies, reports and posts that could easily have escaped your attention, but no worries. I collect the ones I think communicators will…

Hasan Syed’s tweet has gotten a lot of attention since Mashable first reported it Monday afternoon. There’s a larger story that isn’t being told, though, as the focus narrows on this first-ever use of a pay-for-play technique to amplify a customer complaint.

Using social media as an avenue for getting companies to pay attention is nothing new. I’ve done it myself on more than one occasion…