Posted on December 29, 2013 5:38 pm by Shel Holtz | Facebook | Internal | Social Media
There’s a bright spot in UPS’s recent delivery nightmare: its own employees using social media.
As a result of a combination of factors, UPS didn’t get packages to thousands of customers by Christmas. Bad weather, an improving economy and a surge in online spending nobody predicted—which also kept people out of malls—led to more packages than UPS’s system could handle. FedEx had the same problem but UPS bore the…
Posted on December 27, 2013 9:14 am by Shel Holtz | Content | Visual Communication | Pinterest | Advertising | Brands | Business | Channels | Facebook | IABC | Internal | Marketing | Mobile | PR | Publishing | Search | Social Media
Here at Holtz Communication + Technology, we hope your holiay season has been everything you wished for and that 2014 brings you success and happiness. Even as things wound down for the year at HC+T headquarters, I still collected a treasure trove of great stories you may have missed. You can check out (and follow) the collection of stories from…
Posted on December 24, 2013 9:12 am by Shel Holtz | Ethics | Mobile | PR | Social Media
Justine Sacco’s saga has been reported, analyzed and dissected more than most breaking news stories. While there is no excusing the message she tweeted, the reaction has far exceeded her transgression. Steve Martin (who himself apologized recently for a racially-insensitive tweet) once proposed the death penalty for parking violations. Death threats for an insensitive tweet seems a lot like that.
(If…
Posted on December 20, 2013 8:52 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Brands | Channels | Customer Service | Marketing | Research | Social Media
You would think the holiday season would mean a slowdown in news, research and reports, but the last week has seen plenty of useful and usable content cross my feeds. Here are some of the stories I found most interesting, even though they didn’t bubble to the top of the trend lists. If you’d like to follow every story I peg for…
Posted on December 19, 2013 9:02 am by Shel Holtz | Business | For Immediate Release | Social Media
“I think a social business at the foundation is a business that is collaborative, that is transparent; that is engaged with its constituents, whether they be employees, whether they be customers, whether they be partners or even influencers. And I think a social business is a company that actually is very engaged in a two-way dialogue where that dialogue is happening…
Posted on December 16, 2013 12:36 pm by Shel Holtz | Brands | Marketing | Social Media
When plotting a social media campaign, it’s just human nature to consider the key players. Facebook, YouTube, Twitter, Pinterest, Instagram—that oughta do it, given the potential reach based on their overall user numbers.
There are countless other players out there, though, that might deliver even better results, not based on how many people use the service but, rather, what they use it for and…
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