Posted on January 31, 2014 10:28 am by Shel Holtz | Content | Brands | Business | Facebook | Marketing | Mobile | PR | Social Media
The Friday Wrap is my weekly culling of articles and posts I’ve collected that could be of interest to communicators, but that you may have missed in your own scans. I collect all the items I’ll consider for the Wrap at my link blog, LinksFromShel.tumblr.com, which you’re welcome to follow.
That’s the conclusion of SHIFT Communications’ Christopher S. Penn after reviewing…
Posted on January 29, 2014 5:26 pm by Shel Holtz | Business | Customer Service | Internal | Social Media
(c) Can Stock PhotoThe research I conducted for a big consumer packaged goods company a couple years ago as part of the development of an all-employee social media training project produced some revealing data. A sizable majority of employees said they had been contacted via social media by a friend, family member or acquaintance with a question about the company.…
Posted on January 28, 2014 11:28 am by Shel Holtz | IABC | Social Media | Wireless
In early 2012 and 2013, Joe Thornley and I presented an eight-week workshop on “An Integrative Approach to Social Media.” We developed the course originally in response to an RFP from IABC, which hosts the series. We made some minor tweaks and updates for the 2013 workshop. This year’s session—which begins on February 6—is a complete overhaul.
If you’re looking for an innovative learning experience…
Posted on January 21, 2014 3:51 pm by Shel Holtz | Content | Customer Service | Social Media | Video
The notion of “content shock” is that consumers have a finite number of minutes they can dedicate to consuming content, and as the odds of your content being found and read or viewed diminish, the cost of producing that content becomes untenable.
I don’t buy the idea of content shock for a lot of reasons, many of which I articulated here. One of the points I…
Posted on January 10, 2014 7:37 am by Shel Holtz | Content | Instagram | Visual Communication | Brands | Customer Service | Facebook | QR Codes | Social Media | Social networks | Twitter
(c) Can Stock PhotoThe holiday break is over and we’re all getting back into the swing of work. The first few days of 2014 have seen no shortage of news and reports of interest to communicators, and the first Wrap of the new year features some gems. As always, you can keep up with all the stories I collect on my link…
Posted on January 8, 2014 3:24 pm by Shel Holtz | Content | Publishing | Social Media
Image (c) CanStock PhotoThe information overload soothsayers are at it again. This time, the warning comes from Mark Schaefer, the sharp-minded, forward-thinking executive director of Schaefer Marketing Solutions. In a recent blog post that has gotten a lot of attention (206 comments, 263 Facebook shares, 509 tweets, 127 LinkedIn shares, and 323 plus-ones), Schaefer warns that we are about to…
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