Holtz Communications + Technology

There’s a meme building strength that suggests video podcasting will dominate audio-only. I don’t buy it. First of all, as I’ve noted so often in the past, audio is unique among communication channels because you can pay attention to it while you’re doing something else. I got through about eight podcasts yesterday while driving from one errand to another. I wouldn’t have been able to do that…

A lot of online marketing is being done based on the premise that more and more people who use the Net have made the switch to broadband/high-speed access. That’s true: broadband growth continues at a healthy clip, a 60% compound annual growth, according to Leichtman Research. But that doesn’t mean everybody using broadband fits the same profile, a mistake that marketers could…

The Society for New Communication Research (SNCR) is still looking for case studies to be part of its first annual awards program. Case studies can now be submitted through Friday, September 15.

These awards aren’t a beauty contest, but rather an opportunity to “recognize excellence in the use of new communications models and solutions,” according to an SNCR press release. The case studies…

Cameron Olthuis got the ball rolling on his blog, “Pronet Advertising,” with a list of “10 things you should be monitoring.” Steve Rubel took the ball and ran with it, adding more items to the list. Jeremiah Owyang added seven items on his blog. Then Joseph Jaffe extended the list further on Jaffe Juice.

No doubt, several others in the communications blogging community can…

The Society for New Communication Research has opened the call for entries for its first annual awards program. The program is designed to recognize the best uses of social media by business, academic institutions, and professionals. What it’s not is a beauty contest—any entry that meets the criteria for excellence will be recognized. The idea behind the awards program is to surface…

To hear some people, you’d think business should abandon traditional communication channels and dive into social computing to deliver its messages and address its issues. The audience, we are told, has no interest in being talked to; we must, at all costs, accommodate a growing desire among the audience to be engaged in conversation.

I do believe in the conversation and the…