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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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In Chicago a week or so ago I got together with a friend; we both live in the Bay Area, but it’s one of those quirks of travel that we could only get together when we were in another city at the same time). Gabe is working for a company that is developing a new virtual world. The company hasn’t announced the nature…

Francois Gossieaux from Emergence Marketing and Corante introduces results from an ongoing study of online communities in business. This is just a brief clip from the beginning of the presentation.

I’ve been part of a team working with the Society of New Communications Research (SNCR) conducting a study into the ROI companies derive from posting press releases online. The study is based on some interviews and a survey. The survey’s been online for a while but time is running short to contribute your thoughts. It only takes a couple minutes. SNCR and I…

There’s a fair amount of buzz over a study issued recently from the Canadian research firm Pollara that supports the notion that influential bloggers aren’t really so influential. Eighty percent of the 1,100 adults polled in December reported that they would be more inclined to make a purchase recommended by friends and family compared to only 23% who would consider recommendations from…

Update: The Ragan.com article reference in this post is

Deloitte isn’t exactly the kind of company you’d expect to find at the Consumer Electronics Show (CES), taking place now in Las Vegas. But Deloitte is there and meeting with people looking for consultations on the results of a new study, “State of the Media Democracy,” which the consulting firm unveiled today.

You won’t be bowled over by the results, which serve more to reinforce findings…

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