Holtz Communications + Technology

Rob Cottingham pointed me to a Canadian study that suggests business and marketing leaders believe the importance of social media is eclipsing that of traditional media. The study determined that 46% of respondents say that social media is more important than TV, radio, newspapers and magazines; 85% believe social media have become vital elements of the communication mix.

At the same…

I wish I could be there but I have another commitment. Still, I was surprised to hear that registrations are low for the Research Symposium and Awards Gala, the annual SNCR event set for December 5-6 in Boston. (I was particularly surprised given the combination of a great program and the vibrancy of the Boston-based social media community.)

Speakers include John…

It’s always nice to see another bit of research supporting the business use of social media. This one comes from Prospero Technologies, which provides businesses with a social media platform including blogs, widgets, article commenting, ratings and reviews and other tools.

The study of leading brand organizations from a variety of industries revealed general enthusiasm for social media along with a glimpse at…

The Society for New Communications Research (where I am a research fellow and advisory board member) has been awarded a grant from the Institute for Public Relations and Weick Media to assess the impact of social media on businesses, employees, and prospects. The study is titled, “New Media, New Influencers, and Implications for the PR Profession.”

Part of the research includes a survey…

People who read this blog by and large care about social media. More to the point, they care about how effectively organizations use social media, how well they integrate it into their strategies, how well they understand its wholesale differences from tradtitional, managed, controlled messages. In order to enter the social media space with candor and authenticity, as a partner…

I love it when I can play connector and bring together people who have never met to do something meaningful as a team.

Joseph Jaffe is writing a new book, “Join the COnversation.” Joe’s the blogger behind JaffeJuice and the podcaster behind the new marketing podcast, “Across the Sound. He’s also the president (and “chief interruptor”) at crayon, the new marketing company that now employs me.

For his book, Joe…