Posted on December 2, 2016 1:46 pm by Shel Holtz | Employee Engagement | Chatbots | The Workplace Experience | Content | Instagram | Advertising | Audio | Brands | Business | Channels | Crisis Communication | Facebook | Instant Messaging | Location-based Services | Marketing | Measurement | Media | Mobile | Politics | PR | SNCR | Social Media | Social networks | Trust | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Writing for Mobile—As part of a client project, I have been researching the living daylights out of best practices, empirical studies, and real-world experiences when it comes to writing for mobile devices (mainly…
Posted on November 18, 2016 8:34 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Brands | Business | Crisis Communication | Ethics | Location-based Services | Marketing | Media | Mobile | Politics | PR | QR Codes | Social networks | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing
PepsiCo has become the face of a cautionary tale—Speaking at a conference, PepsiCo CEO Indra Nooyi noted that her employees were upset about the election of Donald Trump. “The question they are asking,” she said,…
Posted on November 16, 2016 5:25 pm by Shel Holtz | Business | Crisis Communication | Ethics | Facebook | Media | Monitoring | Politics | PR | Social Media | Twitter
Allergan’s Botox will soon be available for dog and cat cosmetic treatments! GE discourages Muslim children from pursuing STEM education! Engineer due to testify in case against Bechtel found shot to death! Walmart sells Chinese-made toy that kills 100s of children! CVS importing fake drugs from Syria!
None of these stories, of course, are true, nor have they appeared anywhere. I made them up. But that…
Posted on November 11, 2016 3:10 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Pinterest | Brands | Business | Ethics | Facebook | Marketing | Media | Mobile | Politics | PR | Research | Search | Social Media | Social networks | Technology | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Lessons for marketers from the presidential elections forecast inaccuracies—Virtually all the polls, including those from highly-respected data experts, were confident of a Clinton victory. The fact that they got it so wrong should give…
Posted on November 4, 2016 11:11 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Advertising | Brands | Business | Facebook | Marketing | Media | Mobile | Politics | PR | Social Media | Twitter
Artificial Intelligence (AI) is so important a topic these days, and accounts for so much coverage, I’m giving it its own category in the Friday Wrap starting this week. I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Look out Slack. Microsoft…
Posted on September 30, 2016 1:14 pm by Shel Holtz | Virtual and Augmented Reality | Content | Instagram | Brands | Business | Channels | Content Curation | Customer Service | Ethics | Facebook | Instant Messaging | Marketing | Media | Mobile | Politics | PR | Search | Social Media | Transparency | Trust | Video
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
One of the items I share this week reveals the marketers aren’t taking advantage of employees, a huge majority of whom use social media during their work days.…
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