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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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I’m not sure what to make of the announcement that PR Newswire press releases will now include a Technorati button.

On the one hand, it’s great that one of the giants of news release distribution services is expanding the scope of its social media integration (PR Newswire is among several such services that, for instance, offer a del.icio.us button). On the other hand, I’m…

Over at CrunchGear, Seth Porges offers a laundry list of things PR people do to piss him—and other technology writers—off.

Porges is a New York-based freelancer who writes for publications like PC Magazine and BusinessWeek.

The fact that there are enough PR professionals (and I use the term loosely) engaged in such behavior makes me wonder what they’re teaching in communication classes. Do the heads of…

The New Media Release Podcast, episode 12 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

Content summary:The full complement discusses…

I was delighted to get an email from John Wolf, senior director of media relations for Marriott International, in response to my complaint about getting poker ads served up on web pages (including my own blog) while using the Superclick service that hotels like Marriott use to provide guests with Internet access. This occurred while I was staying at the…

You gotta read Frank Barnako’s column today about the email pitch for an energy drink he received from Beverage Marketing USA President Richard Davis. The pitch included the email addresses of everybody else to whom it was sent—and there were hundreds—in the “To” line, including the likes of Andrea Koppel and Anderson Cooper.

Send it to the Bad Pitch Blog, Frank.

The New Media Release Podcast, episode 8 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

Content summary:Participants: Chris Heuer announces Nov. 2…

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