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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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The New Media Release Podcast, episode 8 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

Content summary:Participants: Chris Heuer, Brian Solis,…

Todd Defren from SHIFT Communications announces on his blog today the availability of PRX Builder, a tool that lets you build a social media news release without having to figure out all that dicey formatting. PRNewswire SHIFT

charges $395 for a web-only release using the…

Long before there was Edgeio, Google recognized the notion of content on the edge and the power of a website to aggregate content that already exists in other places.

Edgeio clarified the concept with its use of blog tags for classified ads. Rather than a seller listing an ad on a site like Craig’s List or eBay, he would simply run…

The BBC reports that respondents to a new study ranked traditional media—TV and newspapers—as far more trustworthy than websites and blogs. The study, from interactive marketing firm Telecom Express, queried 1,000 people on the percentage of information from different sources they found to be accurate. Television ranked highest, at 66%, followed by national, regional, and local newspapers, which scored 55%. Websites were seen…

The New Media Release Podcast, episode 5 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

Content summary:Participants: Chris Heuer, Tom Foremski,…

Dan York is learning what so many journalists covering the technology industry have known for years: A lot of people working in PR have no idea what they’re doing.

Dan produces a podcast called Blue Box that addresses security issues pertaining to Voice over Internet Protocol (VoIP), an undertaking that has gotten him press credentials at shows like the Fall VON…

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