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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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They’ll let anybody into this profession

You gotta read Frank Barnako’s column today about the email pitch for an energy drink he received from Beverage Marketing USA President Richard Davis. The pitch included the email addresses of everybody else to whom it was sent—and there were hundreds—in the “To” line, including the likes of Andrea Koppel and Anderson Cooper.

Send it to the Bad Pitch Blog, Frank.

Comments
  • 1."They?ll let anybody into this profession"

    Actually, there *should* be some barrier to enter PR. Unfortunately, anyone with what he/she thinks is a "great story" and an e-mail address can think he/she is doing PR.

    While giving us all a bad name, it *can* generate results -- just enough so they keep on doing it!

    Standards! Where are those standards?
    Mike

    Mike Driehorst | November 2006 | Temperance, MI

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