Posted on June 21, 2011 1:21 pm by Shel Holtz | Ethics | Media | PR | Twitter
One of the more distressing aspects of the recent Duke Nukem Forever dustup had nothing to do with Jim Redner‘s ill-advised tweet threatening to blacklist those who penned what he deemed particularly savage negative reviews.
Between Redner (who lost his biggest client as a result), New Media Strategies (which was fired from the Chrysler account over a similarly misguided tweet), former New York…
Posted on June 16, 2011 4:47 pm by Shel Holtz | Content Curation | For Immediate Release | Media
Some 1,300 communicators gathered in San Diego from June 12-15 for IABC‘s 2011 World Conference. FIR co-host Shel Holtz spoke during the Wednesday morning “all-star” track, addressing the need for every company to be a media company. You can listen to the talk here and follow along with the SlideShare upload of the PowerPoint deck below. The videos are not included, but a screen…
Posted on April 28, 2011 11:29 am by Shel Holtz | Media | Social Media
The larger the group and more dispersed the group, the more complex the factors involved in affecting momentous change. Whether it’s a large organization trying to shift gears in recognizition of a changing marketplace or citizens of a Middle East country primed for new leadership, getting from point A (where we are now) to point B (where we want to be), the…
Posted on April 12, 2011 2:36 pm by Shel Holtz | Media
A growing number of companies recognize that there is a compelling business need to become media companies. Dell and Intel have online feature magazines. Google has become the publisher of a high-end print magazine. Best Buy has established a multimedia content channel. Airvana and UPS are among companies that have begun curating content for their audiences.
Being a media company once…
Posted on April 11, 2011 7:46 am by Shel Holtz | Blogging | Marketing | Media | PR | Social Media | Video
Can you use somebody else’s social content to your own advantage without appearing opportunistic or self-serving?
Children’s Hospital Boston’s pediatric blog makes it clear that you can.
You’re probably aware by now of the YouTube video of twin babies babbling back and forth at each other as if their words comprised a real conversation. The video has garnered more than 18 million views. Ellen DeGeneris showed…
Posted on April 1, 2011 1:00 pm by Shel Holtz | Business | Channels | Media | Publishing
Google’s Think Quarterly magazine is the latest example of a company recognizing that, regardless of whatever else it is, it’s a media company.
Google, of course, is a media company on a number of levels. Its primary business helps people find stuff. Its YouTube operation is all about letting people share video. The company produces scads of media, from apps (like Google Earth) to…
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