Holtz Communications + Technology

During one of the breaks during my daylong workshop in New Zealand, I sat down with Tom Pullar-Strecker, IT editor at the Dominion Post. We chatted about one of the workshop themes, the idea that companies have to think like publishers. Part of the discussion turned to brand journalism.

That wound up as the focus of Pullar-Strecker’s article, which is mostly accurate in…

Mark Ragan interviewed BurellesLuce SVP Johna Burke (a longtime friend) and me from NASDAQ headquarters in NYC on the source of much of the conversation that populates the social media space. Here’s the edited video of the interview:

“Get me some coverage,” the CEO says, so the communicator conjures up a press release even though the company doesn’t really have anything to announce. The press release hits the inbox of reporters and bloggers, who glance at it in disgust and drag it to the trash folder.

This dance is repeated thousands of times weekly. But it doesn’t have to be like that. There are…

Call it what you will: content marketing, content strategy, brand journalism, braided journalism or just thinking like a publisher. Whatever you call it, just don’t call it marketing.

I’ve been making this point—one I thought was fairly benign and obvious—to clients and at conferences and workshops where I speak. But when a participant in my workshop in Sydney last week tweeted the sentiment, it got a…

One of the changes the shift to digital has brought to Public Relations is the blurring of the line between earned and paid media. In fact, to be completely up to speed, you need to add owned and social media to the mix as well, but the earned/paid issue seems to be the most difficult for for PR counselors to…

Cisco Systems may be under seige by investors—including no less than Ralph Nader—but at nobody can blame the company’s communications team of failing to do its part.

Earlier this month, Cisco relaunched its corporate news site with a new name— The Network—and a new approach to sharing news and information. “A piece of content that is shared with a friend, or friends, or followers, or the world is the…