Posted on March 15, 2011 5:41 am by Shel Holtz | Media | PR
The folks behind the UK website Churnalism.org are shocked—shocked—by the revelation that more than half the news reported by mainstream media had its origins in material released by PR people.
The first time I heard a similar statistic had to be 15 years ago—at a PR conference, no less. What’s surprising to the Churnalism crowd is old news for many of us. The question, though,…
Posted on January 7, 2011 9:38 am by Shel Holtz | Business | Marketing | Media | Video
Posted on January 5, 2011 1:19 pm by Shel Holtz | Media | PR | Social Media
The emerging conversation about the importance of curating content can help settle some of the claims and misunderstandings of the social media news release (SMNR).
The most recent assault on the SMNR was levelled by Jeff Mascott of Adfero Group. Mascott wrote:
... eliminating narrative content altogether is a mistake.
Reducing content to bulleted lists fosters cynicism about the press. By trying to…
Posted on December 29, 2010 11:14 am by Shel Holtz | Media | PR
Back on December 21, Forrester Senior VP Josh Bernoff tweeted, “I’ve just received a mass email from a PR person offering me an ‘exclusive.’ Hmm…”
I replied, “So that would be first-come first-served?”
I wasn’t the only one who wondered how an exclusive could be offered via a mass email. Josh answered both me and Dan Lantowski, a Waggoner Edstrom account exec, by wondering if it’s even possible to offer an…
Posted on November 11, 2010 12:56 pm by Shel Holtz | Blogging | Media | PR
I’ve written before that press embargoes are still employed effectively and can work well when implemented correctly. While TechCrunch’s Michael Arrington is leading the “embargoes are dead” charge, they continue to be a staple outside the world of tech journalism.
There’s a lot to doing embargoes right, but one of the most important dimensions of embargoes is an explicit agreement between the journalist or blogger and…
Posted on March 18, 2010 6:47 pm by Shel Holtz | Media | PR | Research
The folks at Crikey are shocked—shocked—to find that 55% of the articles published in 10 hard-copy newspapers were sourced one way or another by public relations.
The author of the article in Crikey—an Australian digital-only news source—believes this to be a dubious statistic, a view supported by the headline that reads, “Over half your news is spin.” The author (whoever that may be, since there’s no byline on the…
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