Posted on June 25, 2014 12:14 pm by Shel Holtz | Content | External | Media | Mobile
While marketers trip over their own feet in the ongoing rush to be relevant during meme-producing cultural events—like the World Cup—they’re missing the bigger and far more important opportunity: contextual communication.
Robert Scoble and Shel Israel wrote about the importance of context in their latest book, “Age of Context” (a must-read). In the book, Robert and Shel identified five trends that are converging to put context at…
Posted on May 23, 2014 8:25 am by Shel Holtz | Content | Instagram | Visual Communication | Advertising | Crisis Communication | Facebook | Legal | Marketing | Media | Mobile | Research | Social Media | Technology | Video
The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
NLRB ruling could end another common workplace policy—A U.S. National Labor Relations Board administrative law judge found…
Posted on May 9, 2014 7:36 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Advertising | Blogging | Brands | Facebook | Marketing | Media | Mobile | Research | Social Media
The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
Facebook introduces Insights for better audience targeting—Audience Insights, a new tool rolling out the Facebook Ads…
Posted on March 21, 2014 9:45 am by Shel Holtz | Content | Instagram | Visual Communication | Business | Facebook | Marketing | Media | Mobile | Search | Social Media | Social networks | Twitter
The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.
It was a mere two…
Posted on March 19, 2014 7:39 am by Shel Holtz | Crisis Communication | Internal | Media | PR
Jill Rowley says Oracle fired her for violating the company’s social media participation policy after she gave an interview to Advertising Age. The AdAge article from early last month offers a concise look at Rowley’s work as head of the company’s social selling effort, where she was helping Oracle’s sales staff learn how to use social networks as part of their jobs. According to…
Posted on March 14, 2014 8:13 am by Shel Holtz | Sharing and Collaborating | Content | Advertising | Brands | Business | Crisis Communication | Facebook | Intranets | Marketing | Media | Twitter | Web
The Friday Wrap is my weekly review of news items and posts that caught my attention. It’s not a look at the big digital and social news of the week; I figure you’ve already seen that stuff elsewhere. As I see these items, I save them to my Tumblr link blog; on Friday morning, I choose from the collection the items that…
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