Holtz Communications + Technology

You already know the switch to mobile computing is irrevocable and that planning for mobile first is more than just a good idea. What you may not know is that the next generation of social networks could have a dramatic impact on the approach your organization takes to connecting with customers and other stakeholders.

Don’t be embarrassed if you’re not aware of the rise…

(c) Can Stock PhotoA steady stream of reports, studies, surveys and announcements flooded my feeds this week. Today’s Wrap includes some big announcements as well as some other items that may have escaped your notice. I collect all the items from which I choose the Wrap contents at my link blog, LinksFromShel.tumblr.com, which also serves as the source for stories I…

The Friday Wrap is a review of some of the posts and news items from the last week that I found particularly interesting—and that you may have missed amidst other stories that got bigger play. I select these stories from a pool of items I collect during the week at LinksFromShel.tumblr.com, which you’re welcome to peruse. It’s the same collection from which I draw…

Developments in the still inchoate world of native advertising have rendered Google’s policies problematic. Initially well-intentioned, Google’s heels-dug-in position could result in keeping people from finding the relevant, valuable content they’re looking for.

Google’s position has been clear for years: Content that has been paid for needs to be nofollowed to keep it from passing PageRank. Articles and posts that violate the policy could lead…

Image (c) CanStock PhotoYou have undoubtedly already heard about Facebook, which is suddenly a darling among investors again as its mobile advertising platform has taken off, stoking profits more in line with the market’s expectations when the company first went public. Data reveals that Facebook is beating out niche sites for local searches, and the number of mobile users in the U.S.…

(c) Can Stock PhotoEdelman sparked a lot of conversation this week with its report on PR’s role—and the need for ethical behavior—in the growing field of native advertising. I’ll talk about that, and some contrary points of view, on Monday’s episode of For Immediate Release. In the meantime, a lot of other news and research was shared during the past week, some of the most interesting…