Posted on March 10, 2016 5:11 pm by Shel Holtz | Marketing | Mobile | PR
Every day, it seems, my feeds are cluttered with tales of brands finding new and innovative (and not-so-innovative) ways to use Snapchat. The last few days have been different. In addition to the use cases, I have seen a rise in posts cautioning marketers and communicators that Snapchat may not be the panacea all the hype has cracked it up…
Posted on March 3, 2016 11:54 am by Shel Holtz | The Workplace Experience | Internal | Marketing | PR
Employee advocacy is hard work. There are tools that make it easier, but whenever such tools are available, some organizations stop doing the hard work altogether. The figure because they have deployed the tool, they have ticked the advocacy box and can move on to other things.
So it is with tools of just about any kind. The glut of eye-searingly…
Posted on February 26, 2016 12:29 pm by Shel Holtz | Virtual and Augmented Reality | Content | Pinterest | Brands | Business | Channels | Customer Service | Facebook | Location-based Services | Marketing | Measurement | Media | Mobile | PR | Publishing | Research | Social Media | Twitter
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
Posted on February 21, 2016 1:05 pm by Shel Holtz | Marketing | Mobile | Social Media | Transparency
Paid influencer assignments aren’t something I plan to do often, mainly because I want my content—on my blog, on Facebook, on Twitter, LinkedIn, and elsewhere—to be mine alone, focused on things I want to say and untainted by any doubt about why I’ve said it. It’s the same reason I don’t accept guest posts. After all, the purpose for nearly all of my content is to share what I…
Posted on February 19, 2016 10:22 am by Shel Holtz | Virtual and Augmented Reality | Content | Pinterest | Advertising | Brands | Business | Crisis Communication | Facebook | Instant Messaging | Legal | Marketing | Media | Mobile | PR | Publishing | Research | Social Media | Transparency | Twitter
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
Posted on February 12, 2016 11:00 am by Shel Holtz | Virtual and Augmented Reality | Content | Advertising | Audio | Augmented Reality | Brands | Business | Channels | Crisis Communication | Facebook | Marketing | Measurement | Mobile | PR | Social Media | Twitter
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
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