Holtz Communications + Technology

A brand’s reputation can rise or fall based on how it reacts to unplanned events. Having a crisis plan in place is a good start, but it’s not enough. The right response has to be part of the organization’s character, part of its DNA.

Two companies have hurt themselves and eroded their own reputations with woefully tone-deaf responses to events. As these cases are…

Flickr photo of wrapping a turkey in bacon courtesy of Jennifer MorrowA very Happy Thanksgiving to my American readers; I hope you enjoyed warmth, family, and turkey yesterday. Here’s an abbreviated Friday Wrap (since there wasn’t much news published yesterday or today); I’ll be back with a more complete round-up next week. In the meantime, be sure to follow my link blog to stay on…

Flickr image—“Wrapped Up Dinosaurs”—courtesy of Matt BrownWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers…and this week ranks up there among the most interesting collections of stories since I started the wrap. I collect these on my link blog, which you’re welcome to…

Flickr image courtesy of Sean MacEnteeWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

It was 9/11, and marketers were idiots again—When will marketers finally figure out that brands…

When I worked for Mattel in the mid-1980s, I spent a fair amount of time with the trademark department, which wanted to make sure that, when I was using a possessive in a company publication, it read Barbie doll’s instead of Barbie’s. Barbie is a trademark and can’t be altered, even for correct punctuation.

These were busy folks. No violation of a Mattel trademark…

Second Life image courtesy of TorleyThe Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

Wikipedia tightens rules against undisclosed editing—In the wake of the…