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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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The launch of intranet blogs by McDonald’s is significant because it’s not a high-tech company. You can talk about the likes of Sun, Microsoft, and IBM all day long, but the reaction from execs will be the same: “We’re not a high-tech organization.” But holding up McDonald’s—a fast-food company—as an example of corporations turning to internal blogging as a communication channel has the potential to make some executives sit…

I must live right.

I was preparing to conduct a post-session interview for a Conference Board podcast when I heard a remark from one of the panelists that made me sit up straight and lean forward. Afterward, I approached the speaker and asked to interview him for the conference podcast series. Of course, the focus of my interview was this one…

I just got a copy of the Sept. 12 issue of the Ragan Report, which includes some letters to the editor from readers who read my analysis of Dr. TJ Larkin’s talk at the IABC Research Foundation luncheon and Dr. Larkin’s response. A couple snippets and a couple responses follow.

From Jeffrey Brooke, ABC, director, Employee Communications Office, United States Government Printing…

Siemens USA was one of the first companies to embrace blogging as a communication device on its intranets. In addition to group and individual blogs, Blogger von Siemens is the blog that delivers company news via the intranet home page. Today, the company is using that blog as part of the relief effort in the wake of Hurricane Katrina.

In an…

Finally, I find myself with a few minutes to begin my response to Dr. Larkin’s rebuttal of my original criticism of his talk at the IABC international conference. This is just the first entry; there’s more to come, although I hope it won’t be as long as this one. I welcome your comments.

In his own words, here is one of the chief…

Warning: Long post follows

You may remember, during IABC’s international conference in June, I posted an item reacting to a talk given by Dr. TJ Larkin at the IABC Research Foundation luncheon. I re-ran the piece as part of an email newsletter I produce for Ragan Communications. The folks at Ragan (with my permission) sent the article to Dr. Larkin for his…

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