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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Fun’s fun, but let’s get serious. David Murray, in his editor’s column in the Journal of Employee Communications Management, asked:

Is social media The Next Big Thing in our business? I know you???ll let me know by answering this urgent call for essays. Please, readers. Please try to succeed where Allan Jenkins has failed: teaching me (and your colleagues) about how social media can make…

What risk do you run when you’re snarky to a colleague? In the case of Ragan Communications’ David Murray, the answer is subtle ridicule. What’s more, the target of the snarkiness isn’t the source of the ridicule. Instead, it’s being driven by the PR blogging community at large. Here’s the story:

In the current issue of Ragan’s Journal of Employee Communications Management (JECM), Murray questions the…

The evolution of the World Wide Web over the last five years has been nothing short of astounding. Intranets, on the other hand, haven’t progressed an inch since, oh, say 2001. While the web has witnessed the wide-scale adoption of social networking and the early stages of true web-based applications (like Writely and AjaxWrite), the intranet of 2006 looks pretty much the…

Regardless of the other communication disciplines I have practiced—media relations, financial communications, corporate PR, the list goes on—I have always maintained employee communications as part of my portfolio. I believe deeply in the power of effective internal communications. The Globe and Mail made a point yesterday of reporting a Watson Wyatt Worldwide study that linked employee communications to bottom-line performance:

Shareholder returns for…

In the March/April issue of Journal of Employee Communication Management (a print publication; subscribers have access to online articles), my good friend Steve Crescenzo questions the notion of companies prioritizing audiences.

Steve often ponders things that never occur to anyone else. This tendency comes from a combination of creativity, stress, and alcohol. As for his musing about ranking audiences, Steve…

For reasons I cannot imagine, I’ve been assigned to judge the “Electronic and Digital Communication - Skills” entries at the IABC Gold Quill Blue Ribbon Panel. Among the entries I’ve been reviewing so far is one from a well-known global company with many tens of thousands of employees. The company is going through evolutionary change wrought by global markets, new technologies, and new demands from…

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