Posted on March 16, 2006 9:43 am by Shel Holtz | Internal | Deconstructing Larkin
If you reject all the other research and rationale for CEOs to communicate with employees—especially during times of change and stress—you should pay attention to the recently released “Return on Reputation” survey. Hill & Knowlton released the study, conducted by MORI, revealing how financial analysts view corporate reputation management. As much as you may dislike the amount of power financial analysts wield over organizations,…
Posted on February 28, 2006 9:46 am by Shel Holtz | Blogging | Internal
Robert Scoble points out that there’s more to a network of employee bloggers than policies governing what they can and cannot say.
Over the weekend, a storm erupted online over the impending release of a new Microsoft product code-named Origami (apparently a tablet-like device for multimedia use). The term “origami” made Technorati’s top five searches and top five “hot tags.” Microsoft’s marketing team, however, kept the army…
Posted on February 20, 2006 7:26 pm by Shel Holtz | Blogging | Internal | Measurement
The Communication Commons is up and running.
I’ve been working on the Commons with IABC staff—notably Publications VP Natasha Spring and CTO Chris Hall—for many months, and it’s gratifying to see something online. Now we just need to content to start flowing!
The idea behind this latest online effort from IABC is based on the traditional definition of a commons—some land near town to which all the villagers…
Posted on January 31, 2006 9:58 pm by Shel Holtz | Internal
Open source marketing is a great notion, but it’s slow to catch on. Eventually it will become common, but it’s a dramatic a shift from an approach to advertising and marketing that has become entrenched over 50 years. Few high-powered Madison Avenue execs would be excited about the idea of turning their creative over to the person on the street. So…
Posted on November 23, 2005 8:53 am by Shel Holtz | Internal | Deconstructing Larkin
In his rebuttal to my argument that executive communication is critical during times of change, Dr. T.J. Larkin wrote, “In this context, the book concludes that the type of communication most likely to change employee behavior: targets frontline supervisors, relies on face-to-face communication, and deals with issues relevant to the future of the local work area. Our book supports this conclusion with a…
Posted on October 25, 2005 8:12 pm by Shel Holtz | Internal | Deconstructing Larkin
The more I talk about the communication role of senior leaders during times of organizational change, the more supporting evidence I get. Take, for instance, the following excerpt from a book called “Organizational Surveys” (1996, Jossey-Bass). William A. Schiemann penned Chapter 4, “Driving Change Through Surveys: Aligning Employees, Customers, and Other Key Stakeholders.” He wrote,
From my familiarity with many firms who have conducted…
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