Posted on January 2, 2012 12:08 pm by Shel Holtz | For Immediate Release
Content summary: We start our 7th year of FIR on January 3; FIR Book Review by Bob LeDrew of ‘ROI of Social Media’ posted, more coming; the FIR Book Club launching this month on BlogTalk Radio, first guest author is Christopher Barger; upcoming FIR Interview this week with Eric Schwartzman about AirBNB; News That Fits: FDA’s social-media ‘guidelines’ befuddle Big Pharma; Dan York reports on the…
Posted on December 30, 2011 8:17 am by Shel Holtz | For Immediate Release | Measurement
The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the Altimeter Group Partner Jeremiah Owyang:
"We know that for 2011 and the foreseeable future, ROI is one of the top priorities for…
Posted on December 26, 2011 12:24 pm by Shel Holtz | For Immediate Release
Content summary: Today is Boxing Day, a public holiday in the UK, Australia, Canada, New Zealand and some other Commonwealth nations; Queen Elizabeth’s Christmas Day messages available for Kindle from Amazon; FIR Book Club with Bob LeDrew starts next month with guest author Christopher Barger; News That Fits: 5th annual McKinsey study on the adoption of social technology in the enterprise;…
Posted on December 19, 2011 1:04 pm by Shel Holtz | For Immediate Release
Content summary: Dan York is guest co-host in Neville’s absence. A Google+ Hangout panel discussion on Le Web has been posted, as have two book reviews by FIR book review editor Bob LeDrew. Bob also introduces the FIR Book Club. Dan discusses his new job at the Internet Society. News That Fits: Dan talks about the Stop Online Piracy Act (SOPA) and…
Posted on December 15, 2011 10:17 am by Shel Holtz | For Immediate Release
Humanize, by Jamie Notter and Maddie Grant, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the Amazon.com description:
"Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the…
Posted on December 13, 2011 7:31 pm by Shel Holtz | For Immediate Release
Le Web brings together the most influential audience in the Internet ecosystem. Top industry entrepreneurs, executives, investors, senior press and bloggers gather for two days in Paris each December to focus on the key issues and opportunities in the web marketplace. This year, three FIR regulars were among the attendees. Co-hosts Neville Hobson and Shel Holtz recorded a Google+ Hangout…
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