Posted on January 21, 2012 12:19 pm by Shel Holtz | Crisis Communication | For Immediate Release | Social Media
FIR co-hosts Neville Hobson and Shel Holtz interview Adam Kmiec, director of social media for Walgreens, the largest drug store chain in the U.S. and a Fortune 50 company. Walgreens has engaged in the last 10 days or so in a social media-focused effort to build awareness among customers of alternatives to Express Scripts, the prescription benefit manager through which…
Posted on January 20, 2012 5:16 pm by Shel Holtz | For Immediate Release | Publishing | Social Media
In this FIR Interview, FIR co-hosts Neville Hobson and Shel Holtz chat with Bob Fine, publisher and editor of The Social Media Monthly, a new print publication that is also a current Kickstarter project.
The Social Media Monthly was conceived at the 2011 South by Southwest Interactive conference and launched a mere 53 days later, on May 20th, 2011 at BlogWorld…
Posted on January 20, 2012 8:09 am by Shel Holtz | Books | For Immediate Release | Video
YouTube for Business: Online Video Marketing for Any Business, by Michael Miller, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:
“YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or…
Posted on January 16, 2012 12:33 pm by Shel Holtz | Business | For Immediate Release | Social Media
The Social Media Strategist: Build a Successful Program from the Inside Out, by Christopher Barger, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:
“In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who…
Posted on January 16, 2012 12:22 pm by Shel Holtz | For Immediate Release
Content summary: Update on SOPA; FIR Interviews posted: with John Clemons, interim IABC Executive Director, and a Google+ Hangout video interview with Stuart Bruce and Phil Gomes on Wikipedia and PR; inaugural FIR Book Club date reminder: January 27; review of Social Media Strategist coming soon; GaggleAmp webinar January 31; two winners of latest GaggleAmp/FIR contest; News That Fits: three…
Posted on January 13, 2012 11:21 am by Shel Holtz | For Immediate Release | PR | Social Media | Trust
FIR co-hosts Neville Hobson and Shel Holtz host a Google+ Hangout with Stuart Bruce, principal, Stuart Bruce Associates, and Phil Gomes, Sr. VP, Edelman Digital, to discuss efforts to improve the ability of corporate representatives to make ethical, transparent, disclosed and factual revisions that are independently verifiable to Wikipedia entries.
Currently, a host of communication professionals report having revised entries to…
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