Posted on January 11, 2012 2:34 pm by Shel Holtz | For Immediate Release | IABC
Leading a professional association that represents about 15,000 business communication professionals in over 80 countries is a challenging opportunity for a visionary leader.
It’s a challenge that John Clemons, ABC, APR, has grasped with alacrity following his appointment as Interim Executive Director of the International Association of Business Communicators (IABC) in early January as the association leadership pursues its search for a new…
Posted on January 9, 2012 2:40 pm by Shel Holtz | For Immediate Release | Social Media
At FIR, we’ve been talking about GaggleAMP since last Fall. Since we started using GaggleAMP, over 100 of our listeners have joined our Gaggle and, with their help, we have achieved a message reach of over 2.25 million. Based on the statistics we get from our MP3 host, LibSyn, we’ve seen a jump in the number of downloads that matches the…
Posted on January 9, 2012 1:58 pm by Shel Holtz | For Immediate Release
Content summary: New FIR Book Review (The Like Economy) and FIR Video Interview via Google+ Hangout (Eric Schwartzman) are up; interviews with John Clemons, Bob Fine coming; inaugural FIR Book Club conversation with guest author Christopher Barger set for January 27; discount for FIR listeners signing up for Social Media Monitoring Training in London with Marshall Sponder on January 26;…
Posted on January 5, 2012 1:58 pm by Shel Holtz | For Immediate Release | Social Media
Eric Schwartzman joined FIR co-hosts Neville Hobson and Shel Holtz in a Google+ Hangout to recount his less-than-satisfactory experience with AirBnB while attending Le Web in Paris this past December. The experience prompted thinking about collaborative consumption services in general. These are services that connect buyers and sellers without providing an intermediary, such as an agency, to resolve disputes and…
Posted on January 5, 2012 1:44 pm by Shel Holtz | Books | For Immediate Release | Social Media
The date and time for the first FIR Book Club gathering is set:
We’re returning to BlogTalk Radio for the meeting. FIR Book Review Editor Bob LeDrew will introduce Christopher. They’ll talk for a few minutes, then open it up to your questions and observations. To participate, call (347) 843-4882 during the…
Posted on January 5, 2012 8:19 am by Shel Holtz | Facebook | For Immediate Release
The Like Economy: How Businesses Make Money with Facebook, by Brian Carter, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:
“Your customers aren’t just ‘on’ Facebook: Nowadays, that’s where they’re most engaged. That’s where you need to reach them. Marketing on Facebook is no longer optional—but the field is cluttered with hype, foolishness, and ‘fake’…
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