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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Content summary: On this day in 1980; good result for Tony Loftis (FIR Interview last week): his missing daughter Allie found safe; two FIR Interviews coming: Peter Espersen of Lego and Sprinklr Founder/CEO Ragy Thomas; Speakers & Speeches from the Dell B2B Huddle at Google coming soon (if you have time and audio-editing skills, we’d love some volunteer help); GaggleAmp update; News…

UPDATE: Allie has been found and is safe. Limited information here.

Allie LoftisTony Loftis’s daughter, 13-year-old Allie Loftis, ran away from her Boston-area home and is believed to be in the New York City area. FIR listener John Cass—part of Tony’s communications network in Boston—reached out to FIR about conducting an interview to help get the word out.

Tony—a member of the PR community in Boston—is using social…

Content summary: An update on the Coghlan Consulting Group saga; a new interview is up featuring Chad Warren from Adobe discussing the company’s new SocialAnalytics tool; we’re still waiting to produce Speakers and Speeches files from the Dell B2B Social Media Huddle. News That Fits: bloggers and others react to the introduction of Google+ Brand Pages; Ragan Communications promo; how Audi monitors…

AdobeSocialWhen Adobe announced Adobe SocialAnalytics earlier this year, and offered it under open beta in May, the news attracted close attention from enterprises keen to learn more about aggregating activity from social networks and online communities that gives them actionable insights into how that activity impacts key business metrics and brand perceptions.

In this FIR Interview, co-host Neville Hobson met with…

Content summary: FIR Interview with Chris Boyer posted; Dell B2B Social Media Huddle in London on November 3: podcasts coming soon; Shel was at BlogWorld Expo; News That Fits: Technorati’s State of the Blogosphere 2011 report; Fortune 500 social media adoption report; Ragan promo; Dan York reports on “cloaking” as a way to game SEO, and more; marketing fails to resonate with shoppers…

Chris Boyer found more FourSquare checkins at the six Inova hospitals than he would have guessed. He decided to look into it a little more and found himself producing measurable communication results through the geolocation service. In this FIR interview, co-host Shel Holtz and Chris chat about the experience and social media ROI in general.

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