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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Think Before You EngageThink Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign by Dave Peck.

FIR Book Reviews editor Bob LeDrew reviews Think Before You Engage, by Bullfrog Media partner Dave Peck (@DavePeck on Twitter). From the book’s website:

"Simply having a social media presence is not enough. From small business owners to job seekers, social media marketing campaigns are being…

Content summary: FIR Interview with Sprinklr.com founder and CEO Ragy Thomas is up, Shel’s Blogworld presentation up as an FIR Speakers & Speeches podcast; Hubspot launches MarketingGrader; an intro from our podsafe artist, Lila Rose; News That Fits: When it rains for Bell Pottinger, it pours in PR ethics kerfuffle; Ragan promo; Michael Netzley in Singapore interviews Dan Tisch, head of Global…

Sprinklr.com is a social media management platform for large organizations, run by founder Ragy Thomas. In this FIR video interview—conducted over the latest iteration of the Google+ Hangout (with its ability to include screencasts)—Thomas explains the origins of Spinklr how it works and who’s using it. The audio quality isn’t the greatest, but the information about the platform is worthwhile for organizations seeking…

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Content summary: Update on PRSA’s #PRDefined campaign; News That Fits: Carrier IQ and the FUD factor; Dan York reports on Facebook buying Gowalla, Indian government asks Google and Facebook to block content, and more; Ragan promo; Atos Origin CEO bans internal email; social media self-promotion: resisting the temptation; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on Bye Bye…

Content summary: FIR Interview with Ragy Thomas postponed; update on PRSA’s #PRDefined campaign; News That Fits: US military takes to social media to rebut extremists; Michael Netzley reports from Singapore on foreign direct investment in Indonesia, the Olympus scandal in Japan, Qantas Twitter kerfuffle; Ragan promo; what companies can learn from TripAdvisor blackmails; listener comments; mobile and QR codes are the…

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