Posted on March 4, 2012 7:51 am by Shel Holtz | For Immediate Release | Measurement | Social Media
Katie Paine was the guest author for the second installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew.
Katie Delahaye Paine is the founder of KDPaine & Partners LLC a New Hampshire- based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. She is the author of the recently released Measure…
Posted on February 27, 2012 12:04 pm by Shel Holtz | For Immediate Release
Content summary: FIR Interview with Pepsico’s Sharon McIntosh is up; FIR Book Club held last Friday, recording coming; the winning entry for “a modern definition of Public Relations” expected this week says PRSA; News That Fits: it’s about to become easier to edit Wikipedia entries, implications for PR professionals; Michael Netzley in Singapore reports on digital and mainstream media from China and Taiwan; Ragan…
Posted on February 23, 2012 11:26 am by Shel Holtz | For Immediate Release
FIR co-hosts Neville Hobson and Shel Holtz interview Sharon McIntosh, Sr. Director, Employee Communications at PepsiCo. Sharon has led an effort to get employees trained on social media policies, platforms and practices, then get those who want to to engage with their online communications about PepsiCo—in an authentic and transparent manner that bolsters the company’s reputation. (Disclosure: PepsiCo is one of Shel’s…
Posted on February 20, 2012 11:52 am by Shel Holtz | For Immediate Release
Content summary: Next FIR Book Club with Katie Paine is this Friday Feb 24; Shel and Neville speaking at the Ragan PR Summit in Amsterdam in April; GaggleAmp update; News That Fits: is PR really getting it wrong as Forbes says?; Dan York reports on ebooks and more; Ragan promo; reflections on Social Media Week; listener comments; the Media Monitoring…
Posted on February 14, 2012 7:18 am by Shel Holtz | Books | For Immediate Release
101 Social Media Tactics for Nonprofits: A Field Guide, by Melanie Mathos and Chad Norman, is reviewed by FIR Book Review Editor Bob LeDrew. From the book description:
“101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the…
Posted on February 13, 2012 12:41 pm by Shel Holtz | Books | For Immediate Release | Measurement
The next meeting of the FIR Book Club is on the calendar:
A half hour just wasn’t enough, so we’re switching from BlogTalk Radio to TalkShoe in order give FIR Book Review Editor Bob LeDrew adequate time to interview guest author Katie Paine and take all your questions and comments.
Order Katie’s book, Measure What…
Read The Full Post »