Posted on March 23, 2012 11:18 am by Shel Holtz | For Immediate Release | PR
FIR Book Review Editor Bob LeDrew reviews the new book by 5WPR founder, president and CEO Ronn Torossian, “For Immediate Release” (no kidding). The book’s subtitle is “Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations.” From the book description:
“It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing…
Posted on March 19, 2012 4:05 am by Shel Holtz | For Immediate Release
Content summary: Shel’s travelling, so Neville’s hosting this week’s episode solo; who would like to record a segment with Neville for next week’s show?; new comment line number for North America: +1 253 780 9125 (and thanks, Donnna Papacosta, for recording new feedback segment); News That Fits: Cision launches Social Influencer Search; Ragan promo: The 2012 International Social Media & PR Summit, Amsterdam, April…
Posted on March 12, 2012 12:31 pm by Shel Holtz | For Immediate Release
Content summary: Two new FIR Book Review podcasts now up; is FIR too long?; News That Fits: Is public relations the profession of liars? asks PRSA’s Gerard Corbett; Michael Netzley reports from Singapore on China’s social networks hit by censorship, and more; Ragan promo from SxSW; law firms and financial services making inroads into social media; listener comments; the Media Monitoring Minute…
Posted on March 8, 2012 7:33 am by Shel Holtz | For Immediate Release | Marketing
Guest reviewer Robin Browne offers his thoughts on “Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t),” by Alex L. Goldfayn. Here’s the description of the book:
“In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today,…
Posted on March 6, 2012 9:58 am by Shel Holtz | Books | For Immediate Release | Speaking
Trafcom News podcaster Donna Papacosta reviews Shel Israel‘s new book, “Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks.” From the book description:
“Tech StartUps are built on dreams, teams and technology. But to turn vision into reality you really need to be skilled at presenting to investors, the media and increasingly at conferences. Stellar Presentations explains the strategy of the public presentation. More than that…
Posted on March 5, 2012 12:24 pm by Shel Holtz | For Immediate Release
Content summary: Recording of FIR Book Club #2 with Katie Paine is up; book reviews coming: Stellar Presentations by Shel Israel from Donna Papacosta, and Evangelist Marketing by Alex Goldfayne from Robin Browne; Neville reviewing Kindle edition of #FAIL: The 50 Greatest Social Media Screw-Ups by Bernhard Warner and Matthew Yeomans; News That Fits: Timeline coming to all Facebook pages…
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