Holtz Communications + Technology

If you tweet a problem or complaint about your Sprint mobile service or device, you’re likely to hear back pretty quickly from a Sprint Ninja, an employee volunteer who will work to resolve your issue. While some Ninjas engage in this kind of customer support, others are brand evangelists. They all undergo training, and the effort has resulted in a measurably…

Content summary: Neville and Shel are both traveling, but Shel’s solo this week with a contribution from Neville; two new interviews are up, one with Dachis Group CTO Erik Huddleston and the other with PulsePoint Group’s Michael Gale and Jacklyn Allgayer about the new study, “The Socially Engaged Enterprise;” another interview is coming later this week with Sara Folkerts of Sprint on the mobile…

Companies that fully embrace social engagement are experiencing four times greater business impact than less-engaged companies, according to a new study conducted by PulsePoint Group, an Austin, Texas and Los Angeles,California-based management and digital consulting firm.

The study, conducted in collaboration with The Economist Intelligence Unit, involved interviews with hundreds of CEOs. The results led to the identification of six types…

Austin, Texas-based Dachis Group defines itself as an organization that "powers the design, development, management and measurement of social business solutions for the world’s leading companies."

To this end, among the products and services the company offers is the Social Business Index,  a tool that, they say, sucks in data from over 100 million social accounts for more than 30,000 brands every 15 minutes to build…

Content summary: Shel’s travelling, Neville solo recording this week; FIR Interview with PRSA’s Gerard Corbett posted; FIR Book Review of For Immediate Release (no kidding) by Ronn Torossian posted; RSS feed problems with the last episode fixed; News That Fits: blogs on the rise; Ragan promo; Neville and Dan York in conversation: what Dan’s doing this week in Paris with the IETF, the whole…

FIR co-host Shel Holtz interviews Gerard Corbett, Chairman and CEO of the Public Relations Society of America (PRSA) about the association’s advocacy effort that was launched after the announcement that a U.S. Senate committee would investigate government spending on public relations.

Additional resources:

• Roll Call article about the investigation: “Senators Will Investigate How Tax Money Is Used for Administration Spin”
• Gerry Corbett’s opinion piece published in Roll…