Posted on November 7, 2016 1:29 pm by Shel Holtz | For Immediate Release
Cross-posted from the FIR Podcast Network
On the eve of the election, Deirdre Breakenridge, Irene Koehler and Donna Papacosta joined the FIR panel to talk about the election’s impact on PR, marketing, and social media, along with a number of other topics. Here’s the rundown…
- Brands can prepare themselves for future assaults based on how political campaigns have engaged in an epic bot war…
Posted on October 10, 2016 1:33 pm by Shel Holtz | For Immediate Release | Podcasting
Cross-posted from the FIR Podcast Network
We’re thinking of Cindy Crescenzo as she deals with a difficult time and had to bow out of this week’s episode, but David Grossman and Mark Story still joined me for a stimulating conversation about these topics…
- Another brand — this time, Tic Tac — that dealt in close to real time with an unwelcome cultural reference
- A survey…
Posted on October 3, 2016 11:08 am by Shel Holtz | Crisis Communication | For Immediate Release | PR | Social Media | Twitter
Cross-posted from the FIR Podcast Network
Three PR agency thought leaders were on the panel: Gerry Corbett, Phil Gomes, and Joe Thornley. Our topics included…
- A couple brands — Ford and Skittles — had a chance to market themselves in real time when their names were invoked during the presidential campaign. Both declined, sticking strictly with public affairs messages. Is real-time marketing over? (And…
Posted on September 27, 2016 10:57 am by Shel Holtz | Employee Engagement | The Workplace Experience | For Immediate Release | Internal | Intranets
Cross-posted from the FIR Podcast Network
Employee engagement was a constant theme in this week’s conversation with iCology founder Chuck Gose, internal communication measurement thought leader Angela Sinickas, and BBVA’s global head of employee communication, Peter Vogt. (Don’t worry; if you’re not involved with employee communication, there’s plenty to sink your teeth into in this episode for you, too.) Our topics included…
- A Harvard…
Posted on September 19, 2016 10:11 pm by Shel Holtz | For Immediate Release
Cross-posted from the FIR Podcast Network
We recorded on Talk Like a Pirate Day, so I used a pirate name generator to give each of our panelists a pirate name. Today’s panel features Owner Media Group CEO Chris Brogan (Samson “Commodore Chops” Drinkwater, “The Drunkard of Ghost Lake!”), MarketingProfs Chief Content Officer Ann Handley (Mary “Jolly Brute” Quick, “The Plunderer of Crocodile Islet!”), and…
Posted on September 7, 2016 10:21 am by Shel Holtz | For Immediate Release
Cross-posted from the FIR Podcast Network
Today’s panel features Jen McClure, who founded the Society for New Communication research; business blogging pioneer Lionel Menchaca; and PR agency president Sherrilynne Starkie. Our topics included…
- Whether the Epi-Pen crisis would ever have happened without social media and how companies now need to think about “business as usual”
- The value of some kinds of hashtags (or lack…
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