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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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For Immediate Release

Cross-posted from the FIR Podcast Network

Not much news of interest to communicators is reported over the holidays, so Ayelet Baron, Eden Spodek, and Brad Whitworth joined host Shel Holtz for a higher-level conversation on these topics:

  • Science kits from GE integrate with the Amazon Echo. How far can this kind of integration of cloud-based AI voice tech and real-world products go?
  • Mark…

For Immediate Release

Cross-posted from the FIR Podcast Network

Kami Huyse, Marshall Kirkpatrick, and Laura Pevehouse join host Shel Holtz to talk about these topics:

  • An update on the latest news about fake news, including the steps Facebook is taking to call it out, Germany’s new law that could cost Facebook 500,000 euros for each fake news item it publishes, how big brands are inadvertently funding…

For Immediate Release

Cross-posted from the FIR Podcast Network

Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about these topics:

  • An update on the latest news about fake news, including a boycott of the new Star Wars movie, companies waking up to the threat, and data showing most Americans believe fake news headlines when they see them.
  • PR is still saddled…

For Immediate Release

Cross-posted from the FIR Podcast Network

Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about these topics:

  • Breitbart News called for a boycott of Kellogg’s after the cereal company pulled its ads, then started publishing articles critical of the company after calling the decision to withdraw advertising “censorship.” Is this the new reality for companies making what used to…

For Immediate Release

Cross-posted from the FIR Podcast Network

Jim Hawker, co-founder and owner of Threepipe, a London-based PR and digital marketing agency, and experience architect Andrea Vascellari weighed in on the following topics:

  • The reputations of the S&P 500 are worth nearly 44 trillion of shareholder value, more than $1 out of every $5
  • Speaking of reputation, Sony has filed a patent for a process to…

For Immediate Release

Cross-posted from the FIR Podcast Network

First-time panelist Liz Scherer joined Howard Greenstein and David Spark for a deep dive into fake news.

  • “Post-truth” was the Oxford Dictionaries’ word of the year. (One of the finalists was “alt-right.”)
  • Fake news is more viral than real news.
  • Fake news is coming for companies; in fact, PepsiCo and its CEO, Indra Nooyi, are experiencing it right now.
  • Does the rise…

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