Posted on January 3, 2013 8:49 am by Shel Holtz | Books | Facebook | For Immediate Release
Facebook founder and CEO Mark Zuckerberg is a lightning rod for controversy, but there is no denying that his entrepreneurial vision led to the creation of one of the most important tools of our time. With over 1 billion active users, Facebook has redefined networking and had a massive influence on branding, marketing and customer engagement. In her new book,…
Posted on November 28, 2012 1:21 pm by Shel Holtz | Brands | Facebook
Brands and their agents continue to produce a flood of complaints about the declining number of posts that make it into the Facebook news feeds of people who have liked their pages. Blackmail!, they howl, arguing that the change to the algorithm that determines which posts make it into news feeds is designed to force brands to pay actual money…
Posted on November 23, 2012 11:59 am by Shel Holtz | Brands | Facebook | Google+ | Marketing | Research | RSS | Video
(c) Can Stock PhotoI hope all of my American friends and colleagues had a warm and fulfilling Thanksgiving. I spent mine in Las Vegas, where my wife’s brother and his longtime girlfriend are getting married on Sunday. The news doesn’t stop for holidays or family gatherings, though, so here’s a somewhat abbreviated edition of the Firday Wrap. As always, you are welcome to tap…
Posted on November 2, 2012 4:59 pm by Shel Holtz | Brands | Business | Crisis Communication | Ethics | Facebook | Marketing | Mobile | QR Codes | Research
(c) Can Stock PhotoThe weekend approacheth, but not before we look back on the last five days and the posts and articles that made an impression. If you’re interested in the pool from which these items were drawn, you can always dip your toes in at Links From Shel.
If somebody was going to come up with a…
Posted on October 26, 2012 12:59 pm by Shel Holtz | Facebook | Mobile | Monitoring | QR Codes | Social Media
(c) Can Stock PhotoYou don’t hear it very often, but Tumblr was down much of today. Since I maintain my link blog at Tumblr, I couldn’t get to my list of potential stories for today’s Wrap until later than usual. Tumblr did get back up and running, though, which meant I was finally able to assemble today’s summary of some great posts you may have…
Posted on October 5, 2012 3:53 pm by Shel Holtz | Brands | Facebook
(c) Can Stock PhotoSomething of an uproar has picked up steam as Facebook brand page administrators noticed a decline in the reach of their posts. According to one source, pages have lost 6.5 percent of their reach since Facebook implemented a change to its EdgeRank algorithm, which determines the updates that will appear in the newsfeeds of people who have…
Read The Full Post »