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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Friday Wrap #43The advertising scandal involving Ford Motor Company and a few other stories dominated conversation in the communications this world, but it was a big week for news you may have missed. Every Friday I share some of the posts and articles that may not have bubbled to the top but still are useful for communicators to know. I select the…

Friday Wrap, movie-styleAmidst the din of the big stories of the week, it’s easy to miss some of the smaller reports that still could have big value for you and your communication efforts. Friday Wrap to the rescue! Here every Friday I share some of the other posts and articles you may have missed. I select the final items for the Wrap from

Friday Wrap #42There were plenty of big news items this week, making it easy to overlook some smaller, less flashy reports that were overwhelmed by all the coverage of the papal election, the new Samsung phone and several other stories. Still, there’s value in knowing about these, so let’s get right to them. As always, I collect the stories from which I select the Wrap…

Social Media Reach via Employee AmbassadorsMarketers distressed over the declining number of brand page posts that appear in the news feeds of people who have liked their page have another option to expand their reach. It’s just not an option most of them have considered.

Changes made last year to Facebook’s EdgeRank algorithm led to a falloff in average reach. One study, by GroupM, found that brand pages…

Friday Wrap #40 (c) Can Stock Photo

The coming surge of paid social media

Seriously, I’ve done 40 of these wraps? As always, this week’s wrap presents some news from the previous seven days that might have slid by your newsfeeds unseen. I collect links for consideration for the Wrap (as well as my weekly podcast in a link blog at

Friday Wrap 37(c) CanStock PhotoThe Wrap comes to you this week from Orlando, Florida, where I’ve been presenting at a Ragan/Disney social media conference. As always, I’ve drawn from my link blog for this week’s items. You’re always welcome to peruse all the stories I found interesting enough to collect at LinksFromShel.Tumblr.com.

More data supports executive social media presence

Last November I reported on preliminary results of a study…

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