Posted on January 12, 2005 9:17 am by Shel Holtz | External
Nearly three-quarters of sales and marketing professionals think public relations and word-of-mouth generate more sales leads than advertising, according to a study conducted by Launch Pad for PR firm SHIFT Communications. The study was designed to assess sales-and-marketing perceptions of the value of public relations. Only 37% of respondents felt that lead generation is an essential PR function and even fewer—16%—said that it’s…
Posted on December 27, 2004 9:30 am by Shel Holtz | External
In the wake of reports that popularly-prescribed painkillers produce potentially serious cardiac-related side effects, drugmakers have embarked on public relations campaigns to protect their reputations. What they really need to do, according to Business Week Chief Economist Michael Mandel, is come clean.
Writing in today’s Business Week Online, Mandel suggests:
Starting right now, the pharma industry needs to embrace, enthusiastically, a culture of…
Posted on December 22, 2004 10:24 am by Shel Holtz | External
BL Ochman’s What’s Next? includes a post about a cyberalert.com study that suggest most PR people “are not altering their media monitoring methods to adapt to recent changes in media channels and the new realities of digital news dissemination.”
According to the executive summary of The 2004 Worldwide Market Survey on Media Monitoring, “Despite recent advances in news monitoring services, traditional services like paper-based clipping…
Posted on December 22, 2004 9:45 am by Shel Holtz | External
Why should marketers turn to blogging as a key tool? According to networking marketing writer Linda J. Bruton, there are six reasons, the most important of which have to do with search engine rankings. Bruton provides details for each of her arguments. Here’s the short list:
- Fast search engine spidering and indexing of your site
- Blogs can build your backlinks quickly
- A frequently updated blog…
Posted on December 17, 2004 9:43 am by Shel Holtz | External
Rick Bruner interviews Christine Halvorson, corporate blogger at Stonyfield Farm. The interview covers the thinking behind launching the corporate blogs, the kind of traffic they generate, and the tangible and intangible benefits the blogs produce.
Posted on December 17, 2004 8:15 am by Shel Holtz | External
Think PR has a bad rap in the U.S.? Imagine how it must be viewed in the Ukraine and France these days. A story from UPI reports that EuroRSCG, a French-based PR firm that owns agencies around the world (including Magnet, formerly Internet PR authority Don Middleberg’s New York-based agency), was hired by the son-in-law of Ukranian President Leonid Kuchma to…
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