Posted on February 11, 2005 9:25 am by Shel Holtz | External | Media | Podcasting
I spent yesterday with a client in Santa Clara, which is something of a haul from my office. I used the time to catch up on some backlogged podcasts, including a January 31 edition of Corante Event Lab. The show involved podcasting challenges. David Berlind, executive editor of ZDNet’s Tech Update, was one of the guests. Most of the show dealt with…
Posted on February 8, 2005 8:32 am by Shel Holtz | Business | External
An interesting piece in Andy Lark’s blog suggests that while transparency is an issue for communicators, what it means is going to vary from company to company based on a summit between communicators and company lawyers.
The outcome might be a set of behaviors, practices and polices that really articulate what transparency means in the context of the business - a kind…
Posted on February 7, 2005 9:16 am by Shel Holtz | Blogging | External
Heath Row of Fast Company has done a nice job of summarizing the key points of my session at the New Communications Forum on the role of blogs in a crisis.
Posted on January 31, 2005 8:55 am by Shel Holtz | Blogging | Business | External | Media
Fredrik Wacka cautions against using a corporate blog in a crisis. Caution in a crisis is always good counsel, but one of Wacka’s primary arguments needs closer scrutiny.
In a crisis, emotion is in play more than logic. Publics have emotional responses to crises, which means companies can never come out ahead by engaging in rational debate no matter how right they…
Posted on January 14, 2005 10:32 am by Shel Holtz | External
Who in the world would sanction a public relations firm that brokers a deal between the White House and a broadcaster that pays $240,000 in taxpayer dollars to the broadcaster to endorse a White House program? Apparently PRSA and the Council of PR Firms. Jeremy Pepper observes that neither organization has called Ketchum on its behavior. PRSA has opted instead…
Posted on January 13, 2005 10:01 am by Shel Holtz | External
Battered by bad publicity about everything from unfair labor practices to putting small retailers out of business, Wal-Mart has gone on the offensive. With full-page newspaper ads and a new Web site, the retailer—led by CEO H. Lee Scott—wants to turn public opinion around.
The Web site—www.walmartfacts.com—is loaded with rah-rah Wal-Mart content, including…
- Updates on the company’s community involvement. The section currently features a December 30 press release…
Read The Full Post » | Comments [2]