Posted on March 28, 2005 8:19 am by Shel Holtz | Business | External
Normally, Jim Hill’s predicament wouldn’t raise an eyebrow. But since his adversary is The Walt Disney Company—a business hamstrung by years of negative publicity—even the action Disney took against Hill has made headlines and prompted outcries of indignation.
To call Hill, who runs Jim Hill Media, a Disney fan is an understatement. His travel agency offers tours to various Disney properties. Much of his blog deals with…
Posted on March 24, 2005 9:05 am by Shel Holtz | External | Media | RSS
PubSub, which enables monitoring of the blogosphere, has launched a new free service that sends RSS alerts in real time to text messaging-enabled cell phones. Dubbed FeedBeep, the service simply forwards results from selected watch lists to SMS devices such as cell phones.
FeedBeep has been around for a while, but the relationship with PubSub will speed up the process…
Posted on March 21, 2005 9:12 am by Shel Holtz | External
Public relations practitioners increasingly are using the Internet as a channel to get information into the hands of its audiences. This process bypasses traditional media. That’s great because we don’t have to worry about how traditional news media will filter our messages. It’s also troublesome because we can no longer rely on traditional news media to screen our content for accuracy.
According to Richard…
Posted on March 16, 2005 10:30 am by Shel Holtz | External
Viral marketing via peer-to-peer isn’t new, but it may have just taken a big step. I was first introduced to the idea when Priceline posted a TV commercial to the file-sharing networks before it aired on TV. This was the ad in which spokesman William Shatner learned he was being replaced by Leonard Nimoy. It was funny and unexpected, and it…
Posted on February 21, 2005 9:13 am by Shel Holtz | External
Washington Technology’s cover story deals with how government contracts have responded to crises—and how they should. The article includes interviews with PR professionals. The article also features a handy list of do’s and don’ts.
Posted on February 11, 2005 11:16 am by Shel Holtz | Blogging | External
Trevor Cook reports that The Economist, that most venerable of news magazines, features an interview with A-list Microsoft blogger Robert Scoble in which the publication speculates about the possibility that blogs will replace traditional PR. From where I sit, this suggestion—even coming from the economist—represents a woeful lack of understanding about what PR agencies do. I imagine most people envision PR people…
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