Why should marketers turn to blogging as a key tool? According to networking marketing writer Linda J. Bruton, there are six reasons, the most important of which have to do with search engine rankings. Bruton provides details for each of her arguments. Here’s the short list:

1. Fast search engine spidering and indexing of your site
2. Blogs can build your backlinks quickly
3. A frequently updated blog will keep the spiders visiting your site often
4. Your site is stickier and more appealing to visitors
5. A blog is the fastest and easiest way to build a brand-new website without training
6. Keyword competition in RSS feed sites is much less than in search engines

The post is one of the first on Bruton’s new blog, Why Marketers Should Blog.