Posted on January 29, 2014 5:26 pm by Shel Holtz | Business | Customer Service | Internal | Social Media
(c) Can Stock PhotoThe research I conducted for a big consumer packaged goods company a couple years ago as part of the development of an all-employee social media training project produced some revealing data. A sizable majority of employees said they had been contacted via social media by a friend, family member or acquaintance with a question about the company.…
Posted on January 21, 2014 3:51 pm by Shel Holtz | Content | Customer Service | Social Media | Video
The notion of “content shock” is that consumers have a finite number of minutes they can dedicate to consuming content, and as the odds of your content being found and read or viewed diminish, the cost of producing that content becomes untenable.
I don’t buy the idea of content shock for a lot of reasons, many of which I articulated here. One of the points I…
Posted on January 10, 2014 7:37 am by Shel Holtz | Content | Instagram | Visual Communication | Brands | Customer Service | Facebook | QR Codes | Social Media | Social networks | Twitter
(c) Can Stock PhotoThe holiday break is over and we’re all getting back into the swing of work. The first few days of 2014 have seen no shortage of news and reports of interest to communicators, and the first Wrap of the new year features some gems. As always, you can keep up with all the stories I collect on my link…
Posted on December 20, 2013 8:52 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Brands | Channels | Customer Service | Marketing | Research | Social Media
You would think the holiday season would mean a slowdown in news, research and reports, but the last week has seen plenty of useful and usable content cross my feeds. Here are some of the stories I found most interesting, even though they didn’t bubble to the top of the trend lists. If you’d like to follow every story I peg for…
Posted on November 18, 2013 10:49 am by Shel Holtz | Customer Service | Marketing
(c) Can Stock PhotoMost of brands’ visible social media activities address only the top of the marketing funnel, creating awareness among consumers and getting them to consider doing business with the brand. People engage in social media through the entire funnel, though, right down to loyalty and advocacy, where the funnel is at its narrowest.
The deeper you get into the funnel, the…
Posted on October 18, 2013 7:02 am by Shel Holtz | Advertising | Customer Service | Facebook | Google+ | Marketing | PR | Twitter
Image (c) CanStock PhotoChanges to services at the big three—Google, Facebook and Twitter—lead this week’s review of news, announcements and research. I collect stories for the Wrap in my link blog at LinksFromShel.tumblr.com, which you’re welcome to follow.
Shrug off the real-time and native advertising phenomena all you like. The skeptics aren’t stopping the world’s largest PR…
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