Posted on February 22, 2013 7:42 am by Shel Holtz | Content | Business | Channels | Content Curation | Customer Service | Gamification | Marketing | Measurement | Mobile | Social Media | Twitter
(c) Can Stock PhotoFriday seems to have arrived faster than usual this week. The laws of physics say that’s not possible. I say, Where did the week go? Not that there was any shortage of news you may have missed. Here’s this week’s rundown, drawn from items I have saved to my link blog, LinksFromShel.Tumblr.com
If…
Posted on February 1, 2013 9:26 am by Shel Holtz | Content | Business | Customer Service | Facebook | Marketing | Media | QR Codes | Twitter
(c) Can Stock PhotoThe Friday Wrap is a review of articles and posts I’ve found over the past seven days of interest to communicators that they may have missed. I save everything I’ll consider for the Wrap—as well as items to report on my podcast—to my link blog, LinksFromShel.tumblr.com.
Social media is finding its way into call…
Posted on January 11, 2013 9:35 am by Shel Holtz | Visual Communication | Customer Service | Facebook | Measurement | Mobile | Monitoring | PR | Search | Social Media
The past week has presented the Wrap with an embarrassment of riches. The challenge: Which items to include? To see the abundance of stories from which I had to choose, visit my link blog, where I collect stories and posts for consideration in the Wrap and on my podcast. The link blog is at LinksFromShel.tumblr.com.
Posted on October 24, 2012 5:19 pm by Shel Holtz | Customer Service | Monitoring | Social Media
Cisco Systems unveiled its Social Media Listening Center today at its Executive Briefing Center in San Jose. The small group of tech analysts and influencers in attendance—and others participating through Facebook and Twitter—heard an important concept repeated throughout the presentation:
Helping employees visualize what people are saying about your organization in an easy-to-comprehend, at-a-glance format is a vital step toward engagement and action…
Posted on October 10, 2012 8:22 am by Shel Holtz | Brands | Customer Service | Marketing | PR | Social Media
(c) Can Stock PhotoNobody goes into the planning for a communications effort believing the customer is a tabula rasa, a blank slate. Knowing customers have interests, biases and other characteristics is the very reason we conduct audience research. Having seen new research from The Futures Company, however, I’m wondering if that research digs deep enough.
When we study the people who comprise our…
Posted on August 31, 2012 10:09 am by Shel Holtz | Brands | Business | Customer Service | Marketing
Image (c) CanStockPhotoI’m sorry I missed last week’s Wrap—I was in Brazil (even longer than I expected; my flight home was cancelled due to Tropical Storm Isaac, leaving me in Sao Paulo two days longer than planned). But I’m back with my weekly review of stories from the last week I found in my feeds and thought were interesting or important enough to share with…
Read The Full Post »