Holtz Communications + Technology

(c) Can Stock PhotoThe Wrap is coming to you today from Old Saybrook, Connecticut. Client work wrapped up at noon, but my flight’s not until 7 p.m., so I’m ensconced in a guest office with nice, strong WiFi and an itch to summarize some of the most interesting posts and articles from the last seven days. If you ever want to see the…

(c) Can Stock PhotoIt’s time to wrap up the week with a look at some news and other posts that caught my eye. The complete listing of items I’ve bookmarked from which to select Friday Wrap items is, as always, at LinksFromShel.tumblr.com.

Election results secure Big Data’s place; are you ready?

There was no hope that I’d be able to produce this Friday’s Wrap without some reference…

Lee LeFever, founder of explainer video company Common Craft, is out with a new book, “The Art of Explanation.” Far too few explanations are included in most communication and marketing efforts; the focus is on selling instead of explaining the whats and whys people may be wondering about. Common Craft’s well-known “In Plain English” videos set a standard for how a clear, easy-to-understand…

Traditionally, journalists work to become experts on the subjects they cover. Political reporters don’t start as legislators or government employees, for example. They start as journalists and learn to cover the political beat. General assignment reporters become instant experts on every topic they cover, learning enough to report accurately so that lay readers will understand. Learning how to learn in this way…