Posted on March 1, 2013 6:09 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Advertising | Business | Facebook | Marketing | Podcasting | Social Media
Seriously, I’ve done 40 of these wraps? As always, this week’s wrap presents some news from the previous seven days that might have slid by your newsfeeds unseen. I collect links for consideration for the Wrap (as well as my weekly podcast in a link blog at
Posted on February 22, 2013 7:42 am by Shel Holtz | Content | Business | Channels | Content Curation | Customer Service | Gamification | Marketing | Measurement | Mobile | Social Media | Twitter
(c) Can Stock PhotoFriday seems to have arrived faster than usual this week. The laws of physics say that’s not possible. I say, Where did the week go? Not that there was any shortage of news you may have missed. Here’s this week’s rundown, drawn from items I have saved to my link blog, LinksFromShel.Tumblr.com
If…
Posted on February 1, 2013 9:26 am by Shel Holtz | Content | Business | Customer Service | Facebook | Marketing | Media | QR Codes | Twitter
(c) Can Stock PhotoThe Friday Wrap is a review of articles and posts I’ve found over the past seven days of interest to communicators that they may have missed. I save everything I’ll consider for the Wrap—as well as items to report on my podcast—to my link blog, LinksFromShel.tumblr.com.
Social media is finding its way into call…
Posted on January 29, 2013 8:33 am by Shel Holtz | Content | Blogging | Channels | Video
A report from Forrester five years ago revealed that people didn’t trust corporate blogs. It was the evidence a lot of skeptical executives needed to shut down their companies’ blogging efforts. Not so fast, Forrester exec Josh Bernoff wrote in his blog. It’s not because it’s a corporate blog that people don’t like it. “Blogs exclusively about companies and products are what I think generate these low…
Posted on January 22, 2013 8:18 am by Shel Holtz | Content | Media | PR
SHIFT Communications’ release of an updated Social Media Press Release template—first introduced in 2006—more fully weaves social media into the release with a focus on making it as easy as possible to share its various elements.
While the first template and the version 1.5 follow-up both sparked a considerable amount of attention, the new 2.0 version caused barely a whisper. When we chatted about…
Posted on January 17, 2013 9:44 am by Shel Holtz | Content | Facebook | Marketing | Social Media
In a discussion I had a month or so ago after shrugging off Facebook’s changes to how Pages updates get into news feeds, I was told that the move frustrated marketers who had invested so much time, energy and money into their Facebook strategies. The unintended consequence of Facebook’s introduction of Graph Search may be more marketers and communicators embracing the idea that…
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