Holtz Communications + Technology

I’ve introduced a new section to the holtz.com website. News is a place to get caught up on the latest in a variety of communications-related subjects.

I decided to set up the News tab after reading a guest post on ProBlogger by Brian Lippey, who runs Guitar Shop TV, a community for guitar lovers. Lippey writes that he wanted to add a…

(c) Can Stock PhotoHere’s the wrap-up of great posts and momentous events from the first week of 2013. If you’re interested in the complete listing of all the content I collected over the past seven days, visit my link blog at LinksFromShel.tumblr.com.

The reporting of the U.S. Federal Trade Commission’s investigation into Google centers on Google’s big…

(c) CanStock PhotosContent marketing holds a world of promise for organizations seeking to be visible in a fragmented-yet-crowded media landscape. It also is full of potholes that can rattle your organization’s reputation and landmines that can blow it up entirely.

The need to become a media company, to produce an ongoing stream of quality content despite limited resources, can lead marketers and…

(c) Can Stock PhotoEarning coverage in the mainstream press is harder than ever for two reasons.

First is the reduced opportunity for coverage. By 2010, newsrooms had 30% less staff than they had at the turn of the century. The reporter who used to cover your company is gone; now there’s a reporter who covers your industry, or several industries. He has less…

I’ve been playing with the beta of Zeen, the new social publishing platform from YouTube founders Chad Hurley and Steve Chen. Communicators, take note. This could evolve in short order into a service worthy of your attention.

At first glance, Zeen looks like yet another content curation site. It takes only a few minutes creating a zeen to realize it’s more than that. It’s…

I’m knocking out this week’s Wrap from a hotel room in Cary, North Carolina. Feel free to check out Links from Shel, the link blog where I save all the various posts and articles from which I choose the items to appear in the Wrap (as well as those I’ll talk about on For Immediate Release.