Posted on January 3, 2008 8:22 am by Shel Holtz | Business | Social Media
General Motors’ GMnext effort may provide a glimpse into the future of corporate communications in a world becoming dominated more and more by social media.
Ostensibly the foundation of GM’s 100th birthday celebration, GMnext is really a launch pad for GM’s move into that amorphous Web 2.0 notion known as “the conversation.” Participation will include senior executives up to and including Chairman and CEO Rick Wagoner,…
Posted on December 28, 2007 3:19 pm by Shel Holtz | Business | Podcasting | Social Media
Despite the fact that many engaged in the social media space want to make money, howls of protest erupt when anyone suggests charging for anything. There is an expectation that anything and everything offered through these channels should be free.
Free is good; I like free. By the same token, I don’t mind paying for something if I get value in return. More…
Posted on December 17, 2007 2:16 pm by Shel Holtz | Business | Marketing | PR
Money magazine is out with its annual “101 Dumbest Moments in Business,” and PR/marketing gaffes get their fair share of representation in the list. (I’m not including advertising in this review, since I generally don’t cover advertising on this blog.) The vast majority of the lapses in judgment covered in the list created PR issues for the organizations involved, but the following were created…
Posted on December 12, 2007 11:15 am by Shel Holtz | Business | PR
There were positive signs out of the reborn automaker Chrysler, which was acquired by a private company from Daimler. A blog was one of the first visible signs of change at the company.
But news this week from Chrysler casts a different light on the degree to which it values communications. The company’s communications VP, Jason Vines, resigned and the entire communications…
Posted on December 12, 2007 9:16 am by Shel Holtz | Advertising | Business | Technology | Web
Companies should worry about the experiment Rogers is undertaking in Canada.
Rogers—one of the largest Internet Service Providers in Canada—has begun inserting ads at the top of screens, above the website to which customers have navigated. (A screen shot of Google’s spartan home page defaced by a Rogers ad was oroginally posted to Lauren Weinstein’s blog. Google, of course, authorized nothing of the sort.)
The…
Posted on December 6, 2007 9:03 am by Shel Holtz | Blogging | Business
No time to say much about this—I’m getting ready to leave for Chicago—but Jeremiah Owyang emailed me to let me know that he’s posted an item about WalMart’s new blog, Check Out. Jeremiah has a detailed post on the initiative that includes an interview with one of the Check Out bloggers.
Most of WalMart’s social media ventures have not gone well, although the controversial retailer has…
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