Holtz Communications + Technology

Steve Rubel and Jeremiah Owyang are at odds over the future of a job labeled, “Social Media Manager.” The job description of a social media manager revolves around the coordination of a company’s activities in the social media space.

Steve believes the job will be extinct in short order:

Who should “manage” these sites? Is it the social media specialist or someone in PR with specific vertical…

Every now and then, you chance on an example of a business tapping into social media so naturally and wisely that it just warms your heart. File this one under “corporate social responsibility.”

The tale begins with a philanthropic effort by the lead singer of a band called Five for Fighting (one of the bazillion bands of which I have been unaware). John…

While Southwest Airlines has been using its blog to respond quickly and keep people up to date over its aircraft inspection crisis—and provide a forum for two-way conversation on the situation—things are very quiet over at Chrysler’s blog. The most recent item, posted today, is headlined, “This weekend in Dodge racing…treading along in Atlanta.” The big news out of Chrysler, though, is that the company is forcing…

This video, offered in conjunction with a Wall Street Journal article on how companies do and should handle online attacks, includes a seeming endorsement of employee blogging. What will all the anti-employee blogging forces say when the conservative voices all begin to adopt the strategy? The individual who promotes the idea is Nate Bennett, professor of management at the Georgia…

There’s a raging debate taking place on a couple blogs (here and here) about the legitimacy of Publishing on Demand (POD). Neville and I will kick this around on tomorrow’s FIR; I’ve left a few comments on both blogs, if you’re curious about where I stand.

I forwarded these links to a good friend, Mike Vincenty, who works at Blurb, a POD company that is doing…