Posted on October 8, 2010 4:16 pm by Shel Holtz | Advertising | Brands | Business | Marketing | Social Media
UPDATE, 10/12/10: While The Gap has announced that it will scrap the new logo in the wake of online criticism, a survey of Gap customers revealed that 17% even knew the company had posted a new logo. For details, take a look at the eConsultancy post that raises the same question I did: Is the online reaction to a design…
Posted on August 6, 2010 3:01 pm by Shel Holtz | Business | Death Watch | Facebook | Web
Not that long ago, a chorus of voices rose in opposition to advertising campaigns that drove consumers directly to a Facebook page at the expense of the company’s website. They raised all kinds of alarms over this approach, from lack of control (what happens if Facebook shuts down?) to SEO issues (why would you want to share the link love with…
Posted on July 15, 2010 1:32 pm by Shel Holtz | Business | For Immediate Release | Social Media
Open Leadership: How Social Technology Can Trasform the Way You Lead is the new book by Charlene Li, founder of The Altimeter Group and co-author of Groundswell.
FIR co-host Shel Holtz and TWI Surveys president Ryan Williams set out to produce a short review of Charlene’s book, but the conversation turned into a longer discussion of leadership. Given that Ryan earned his…
Posted on July 2, 2010 1:15 pm by Shel Holtz | Business | Social Media
Back in mid-January, Thomas Nelson Publishers CEO Michael Hyatt wrote a blog post titled “Five Reasons Why Your Company Doesn’t Need a Social Media Policy.”
I didn’t disagree with a single one of Hyatt’s points, but I walked away from the article still convinced that companies need social media policies (or, at least, guidelines). Earlier this week, HubSpot’s Michael Volpe wrote a similar post—“Why a Social Media…
Posted on June 7, 2010 5:42 am by Shel Holtz | Business | For Immediate Release
Delivering Happiness: A Path to Profits, Passion, and Purpose is the new book by Tony Hsieh, the CEO of Zappos.com. A combination of memoir, essays, business lessons, inspiration and a bit of zen, the book recounts the road taken by Zappos.com from unlikely online shoe outlet to billion-dollar business and Amazon.com acquisition target.
The book focuses on Hsieh’s unwavering commitment to a…
Posted on June 2, 2010 4:37 pm by Shel Holtz | Business | For Immediate Release
The second Dell B2B Social Media Huddle (hashtag: #dellb2b) took place at Microsoft in London on May 25, 2010. The aim of the one-day event was to bring together senior in-house communications and marketing professionals to exchange and share experiences on business-to-business social media for mutual benefit.
Each of the presentations, and some of the unconference sessions, were live-broadcast via UStream (
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