The second Dell B2B Social Media Huddle (hashtag: #dellb2b) took place at Microsoft in London on May 25, 2010. The aim of the one-day event was to bring together senior in-house communications and marketing professionals to exchange and share experiences on business-to-business social media for mutual benefit.

Each of the presentations, and some of the unconference sessions, were live-broadcast via UStream (see the video recordings) and audio-recorded for FIR Speakers & Speeches podcasts.

In this FIR Speakers & Speeches podcast, FIR co-host Neville Hobson kicked off the event with an introductory presentation that addressed the big question: Why should you care about social media?

• While listening to the audio, you can follow the presentation itself with the PowerPoint deck embedded below (or at Slideshare).

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About the Dell B2B Presenter

Neville Hobson, ABC, is an IABC-accredited communicator, blogger and podcaster, one of the leading European early adopters and influencers in social media communication for business.

He is Head of Social Media Europe for WCG and co-host of the For Immediate Release podcast series.

Twitter: @jangles.

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This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Photo of Neville Hobson by Benjamin Ellis, used under CC license. Taken at the Dell B2B Huddle.