Posted on August 16, 2013 8:26 am by Shel Holtz | Brands | Channels | Crisis Communication | Google+ | Measurement | Media | Mobile | Research | Social Media
(c) Can Stock PhotoDuring the week The New York Times went down and The Washington Post was hacked, one is left to wonder whether these online news services might have been well served with an unhackable analog backup. Maybe a print version? All kidding aside, the Times simply shifted its news publication to Facebook, using the Facebook Notes tool to…
Posted on August 13, 2013 7:24 am by Shel Holtz | Visual Communication | Brands | Mobile | Social Media | Video
If marketers love Vine and Instagram, it should take about 15 seconds for them to jump on MixBit.
Launched last Thursday by YouTube co-founders Steve Chen and Chad Hurley, MixBit is the latest social visual communication tool to compete in an increasingly crowded field that also includes household names like Pinterest and Tumblr, along with services with high hopes like Streamzoo,…
Posted on August 9, 2013 8:56 am by Shel Holtz | Content | Instagram | Visual Communication | Brands | Channels | Facebook | Marketing | Social Networking | Twitter | Video
(c) Can Stock PhotoA steady stream of reports, studies, surveys and announcements flooded my feeds this week. Today’s Wrap includes some big announcements as well as some other items that may have escaped your notice. I collect all the items from which I choose the Wrap contents at my link blog, LinksFromShel.tumblr.com, which also serves as the source for stories I…
Posted on August 6, 2013 3:49 pm by Shel Holtz | Brands | Social Media | Technology | Web
In 2009, Edelman’s Chief Content Officer, Steve Rubel, declared, “After years of erosion, it now it appears the destination web era is drawing to a close.” Rubel was right and had the numbers to prove it. Between social networks and places where the former audience could become content creators, hotfooting it to cool websites became uninteresting.
Since then, the nature of engagement has solidified:…
Posted on July 31, 2013 9:04 am by Shel Holtz | Content | Advertising | Brands | Marketing | Media | Search
Developments in the still inchoate world of native advertising have rendered Google’s policies problematic. Initially well-intentioned, Google’s heels-dug-in position could result in keeping people from finding the relevant, valuable content they’re looking for.
Google’s position has been clear for years: Content that has been paid for needs to be nofollowed to keep it from passing PageRank. Articles and posts that violate the policy could lead…
Posted on July 26, 2013 8:04 am by Shel Holtz | Visual Communication | Brands | Business | Content Curation | Ethics | Facebook | Google+ | Marketing | Mobile | Twitter | Web
Image (c) CanStock PhotoYou have undoubtedly already heard about Facebook, which is suddenly a darling among investors again as its mobile advertising platform has taken off, stoking profits more in line with the market’s expectations when the company first went public. Data reveals that Facebook is beating out niche sites for local searches, and the number of mobile users in the U.S.…
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